At first the only social networks were free to join major networks like MySpace and Facebook. Their networks are open to absolutely everyone from anywhere and they have grown like wildfire across the web. Even network marketers joined these networks and still do in order to market their opportunities or products through these sites. It is definitely smart because it is a great free way to get that extra exposure even though the audiences of these networks are not necessarily targeted. In recent months social networking has become even more so a big topic, and especially among network marketers. community
However, the value of marketing on Myspace and Facebook is quickly dropping. This is due to the massive release of new and niche focused social networks. The fact is that this year alone I have seen an increasing number of professional social networks geared towards network marketers launching and becoming increasingly popular. To name a few: TalkMoola, Zenzuu, Friendswin, Yuwie, and Wowzza. A couple older ones are DirectMatches, AdLandPro, and even Ryze. Honestly I wouldn’t even be the least bit surprised to see a few more start-up this year – that is how much it is catching on! It is also obvious why they do become so popular among network marketers, because there is no better advertising than targeted advertising. Exposing your business opportunity, system, or product to other network marketers is simply the most effective thing to do. Once a network marketer joins you they already have had their foot in the door and are somewhat knowledgeable about the industry and can greatly help your business. However if a random person from MySpace sees and joins your business they are not nearly as valuable to you because they most likely have no idea what they are doing or what network marketing is even about.
So when network marketers are invited with the ability to join a social network full of network marketers it is almost a no-brainer. Just to clarify why I said “almost”… It is because not all network marketers have caught on to the power of social networking yet or how to properly use social networking to explode their businesses. But the ability to further expose themselves and their business to other like-minded people is extremely valuable and profitable for most. The old way of network marketing is out, and I see the future holding tight to social marketing through professional social networks. Even so, many of these new business social networks are offering incentives for those who join. These range from revenue sharing, direct affiliate commissions, and various MLM pay plans. Through this supporting these new business social networks they will experience the increased awareness and exposure that they deserve.
All professional social networks, however, are not created equal. Here are a few things you need to look out for when deciding which ones you will utilize in exposing yourself and your opportunities.
1) Somewhat Targeted or Extremely Targeted?
When looking over your social networks find out if the people involved in the social network are the type of people who would be interested in what you have to offer, or are like-minded to you. This means that if you are a network marketer looking to provide an opportunity to other network marketers then the people involved in the social network should be strictly network marketers. Does the social network you are considering include members looking for a date or love? If the social network includes this or niches totally unrelated to you then this weakens the potential of that network for you. However, if the social network is only network marketers or business opportunity seekers then it is an incredible source for you.